96 Percent of Companies That Exist Today Will Fail in 10 Years

Anyone involved in marketing knows the adage as old as advertising itself: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reality may be worse though – not just a half, but an absolute majority of marketing budgets is wasted on customers that don’t generate enough profitability, says Peter Fader of the Wharton school of economics at the University of Pennsylvania. The rise of big data and analytics technology promises to change that situation. Today, decision-makers are increasingly able to tell…

Industrial-Scale Adoption of Blockchain Likely in 1-2 Years, Says CEO of Russia’s Largest Bank

Twitter Facebook LinkedIn Industrial-scale adoption of blockchain technology will surge in the next year or two. That’s the prediction of bitcoin advocate Herman Gref, the CEO of Sberbank — Russia’s largest bank and the third-largest bank in Europe. Gref said the hype surrounding blockchain has waned a bit, but its many uses will be applied in the near future. In other words, blockchain has moved beyond theory and is ready to be put into practice. “The hype surrounding the technology has passed, and it has entered a stage of industrial development,”…